DJ
KRW
Branding
WEB DESIGN
Social Media
Helping a local DJ build a following + streamline booking
SCOPE
Client: DJ KRW
Industry: Music / Entertainment
Project Duration: 6 Weeks
Service Package: Full-Stack Brand Ecosystem
Studio: SE|Design
The CHAllenge
Before partnering with SE|Design, DJ KRW faced several hurdles common to growing creatives. The brand identity lacked cohesion, with outdated logos and visuals that didn’t reflect the energy of DJ KRW’s sound or stage presence. Booking inquiries were coming through random messages across platforms, leading to missed opportunities and confusion. Social media efforts felt scattered and exhausting, with no templates or strategy to lean on. Additionally, DJ KRW wanted more control over their brand but didn’t have the tools or design knowledge to manage it solo.
Brand Identity
Reconstructed DJ KRW’s logo for clarity and versatility
Developed brand guidelines (color palette, typography, voice/tone)
Delivered a kit for use across digital and print materials
Web Design
Designed a responsive landing page with embedded audio and video
Integrated a seamless booking form for event inquiries
Added a contact section and social links for easy navigation
Social Media Design
Created branded Canva templates for flyers, announcements, and event recaps
Developed a content strategy to maintain visual consistency
Provided 1-on-1 training to manage and schedule content