ViACON PACKAGING SOLUTIONS
Precision packaging meets powerful design.
Branding
WEB DESIGN
SCOPE
Client: Viacon Packaging Solutions
Industry: Packaging Engineering
Service Package: Brand Identity + Web Design
The
CHAllenge
Viacon Packaging Solutions is a women-owned company specializing in high-precision packaging engineering for automotive and industrial clients.
The team approached SE|Design with a clear need: to modernize their visual identity and launch a sleek, professional website that communicates their capabilities without overwhelming users. The goal was to attract new partners, especially in emerging industries beyond automotive, while building a brand image rooted in clarity, confidence, and technical excellence.
Human-Centered Collaboration
From the outset, we adopted a collaborative, design-thinking approach, rooted in active listening. Through discovery sessions and stakeholder input, we worked together to uncover Viacon’s values, future ambitions, and audience expectations. This helped us map a strategic framework that prioritized intuitive user experiences, visual clarity, and future-proof design elements to support long-term growth.
Visual Identity Highlight
The final look and feel reflected a minimalist and modern aesthetic. Neutral tones and a grounded color palette conveyed professionalism, while geometric accents subtly nodded to precision and engineering. These choices were carried throughout the brand’s digital and print assets, ensuring consistency and impact.
Brand Identity
We began by reconstructing Viacon’s logo, reinforcing their presence with cleaner geometry and balanced typography. We then developed full brand guidelines, including a refined color palette, voice and tone guidance, and print-ready assets. The identity system was designed to be functional and cohesive across all touchpoints from pitch decks to engineering proposals.
A set of custom business cards was also created to reinforce credibility in face-to-face interactions.
From Prototype
to Public
We coordinated a soft launch to gather feedback and ensure everything, from messaging to performance, was aligned with client expectations. Several refinements were made during this period, including adjustments to copy, image placement, and backend SEO. This iterative rollout allowed for a smooth, low-stress debut.
Ongoing Growth
& Management
Post-launch, SE|Design provided continued support to manage site updates and content edits. We’ve equipped the Viacon team with an easy-to-use backend and offer ongoing check-ins to help them track engagement and identify future opportunities for expansion. The site is built to grow with them as they continue exploring new industries and partnerships.